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Information Marketing As Art



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Seth Godin excels at inspiring entrepreneurs on a world-class level. His latest book, The Icarus Deception, is about art. It’s about seeing all our entrepreneurial efforts as art, including the curious notion of information marketing as art.

Godin is a writer and information marketer with much to say to all of us who are doing the same thing. One of my favorite parts of the book is his take on writer’s block (in two parts):

“No one ever gets talker’s block. No one wakes up in the morning, discovers he has nothing to say, and sits quietly, for days or weeks, until the muse hits, until the moment is right, until all the craziness in his life has died down.

information marketing strategy

Information Marketing As Art

Why, then, is writer’s block endemic?”

Good question. Want to hear his answer? Here goes:

“Writer’s block isn’t hard to cure.

Just write. Write poorly. Continue to write poorly, in public, until you can write better.

Everyone should learn to write in public. Get a blog. Or use Squidoo or Tumblr or a microblogging site. Use an alias it you like. Turn off comments, certainly – you don’t need more criticism; you need more writing.”

And there you have it- my sentiments exactly. Although I rarely (if ever) have thought of my writing as art, I know where Godin is coming from when he uses that word to describe what we do whenever we put ourselves out there for public viewing, what we know, what we don’t know, and precisely who we are.

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