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Information Marketing Ethics



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A number of years ago I had a guy attend a seminar of mine here in Las Vegas. He told me an interesting story about a VERY well known, high profile info marketing guru. You would know his name. Apparently a bunch of folks were sitting around at a table for one of this guys elite group events. Someone was talking about how to get a testimonial for a certain info product. Another guy retorts: “Just make ’em up, that’s what I do!” The guru said nothing. If this story is true, and I have no reason to believe it’s not, this is a MAJOR problem. Information marketing can be a very lucrative business. The “guru” who did this was ignoring illegal behavior. I’d rather make LESS money and stay OUT of jail. Info products as a business has some interesting characters. I’m hoping I won’t have to read about YOU in a federal facility.

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