Information Marketing Expertise
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If you don’t have it yet, now is the time to get it. Information marketing expertise is going to become far more crucial to the success of your business than at any time in the history of the internet. Search engine changes are one big reason you need to become an expert, but there is another reason, just as significant – people are tired of poor quality websites and pop-up experts whose presumptuous presence on the web has become painfully boring.
Learning new skills is not difficult if you allocate the time and attention needed. But there’s another factor that cannot be overlooked. Who do you listen to? From whom do you choose to learn when you need to develop the expertise in any given area? I hope you are not relying 100% on Wikipedia, although it’s an excellent place to start, especially if you follow the reference sources at the bottom of any Wikipedia page. That’s the best part, really.
Eric Enge generated a flood of comments when he posted on the need to become an expert on Copyblogger lately. He provides twenty-one reasons, and summarizes his position this way:
“Know your subject cold. Learn how to teach it better than anyone else. Learn how to help others better than anyone else. You can also be the “behind the scenes” business partner to a powerful authority in your topic.
Stop wasting time trying to pretend you know what you’re talking about. Develop the real expertise that creates trust, that benefits your audience, and that builds a profitable business.”