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Early this evening I got an email from a guy asking me to promote one of his info products. His approach was fairly straight forward and direct. I liked this approach. AND, the reason why I responded to it positively was because of how he wrote the copy to try and get me involved.

It was very YOU oriented. As opposed to most other people who try and approach me, it worked because of this fact. When you write any type of letter or email trying to get someone on board for a given concept I suggest you remember to keep things YOU oriented.

This is very different from the usual ME oriented copy I usually see. When you are attempting to get anyone to do anything in the information marketing business I suggest you think in terms of THEM, not yourself.

That’s it. That’s all!

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