Information Marketing Mistakes
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Yes, I have made information marketing mistakes. We all make them, and the goal is to learn from them and improve ourselves and our businesses. It would be nice to learn the first time of course, but some of us are not so fortunate, and we have to learn from our mistakes repeatedly. Does this sound familiar?
Kristi Chester posted on Target Marketing this week, and I believe she is speaking to all of us at some point in our information marketing career when she says:
“One of the biggest mistakes I see marketers and business owners making is that they do not devote the time needed to know their audience. The savvy marketer will avoid this mistake by doing the necessary marketing research to understand the demographics and psychographics of their target market. They’ll take the time to do a SWOT (strengths, weaknesses, opportunities and threats) analysis and produce a marketing plan instead of attempting every possible tactic out there to see what sticks. “
This is SO TRUE. And it is probably the biggest thing that most of us overlook until we have no choice but to do the homework necessary to succeed. Every moment of effort we invest in knowing our target market is a tremendous investment in our future success. Having a real marketing plan is like sowing seeds of success and knowing they will grow, producing true to type.
Having no marketing plan is planning to fail. I know, you’ve heard that line before, but have you developed your marketing plan yet? And have you adapted it as necessary? If not… well, you know the rest.