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Pricing your information products is key to your success as an info marketer. The first thing you need to figure out is what price points your list will respond to. In my case, I’ve got a list that responds very well to offers under $100 and very well to high priced events like the Fred Info Bootcamp. Whenever I create an audio product I try to price it at $77 for the pre-publication offer and usually $97 or $127 when it’s finalized. When the product is launched I then price the downloadable version of the product at $77 and the physical version at $127. I always charge people a substantial premium for the physical version of any of my information products. I suggest that you do something similar.

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Information Marketing

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