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Information marketing refers to any and all intellectual property that you can put together having to do with your field of expertise. This includes, but is not limited to: reports, white papers, ebooks, books, audios, videos, seminars, bootcamps and experiential events.
If you are a serious information products marketer, then you need to be figuring out how to create some of each of the above items. One of the big problems with professional speakers is that they tend to produce a few of the items above. Those who sell info products for a living know this is not enough.
Want to learn how to do all of these? It’s infinitely easier if you can find a competent info products coach to help you figure things out. Take a look at my information marketing bootcamp to help you figure out if it’s right for you.