3 Reasons Why People DON’T Succeed Selling Info Products
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As I watch the various players in the information marketing business, I see THREE basic reasons why people don’t MAKE IT.
Number 1: Laziness. Some people aren’t prepared to do the work. If you want to succeed in this or any business, you have to work. If you’re lazy, no one can help you. The people who are lazy are the ones who are looking for the NEW SYSTEM that the latest guru is touting that can make you millions overnight.
Since laziness is such a common human trait, these programs sell. When they don’t work, the person who bought the program is on to the next scheme chasing the pot of gold at the end of the rainbow.
Number 2: They follow the WRONG system. The people who fall into this category I really feel for. They are willing to do the work but they’ve selected the wrong SYSTEM. They hear about someone, don’t do their due diligence, and they start following a path that turns out not to work.
In the end, these folks are disappointed and quit. They worked their butts off, but they didn’t have the right teacher. Without the right instructor, it doesn’t matter how hard you work at something, you won’t get results.
Number 3: Lack of Patience. These folks choose the right system and person to follow. They get started right but expect results too quickly. This is different from laziness. This group of people have a work ethic, they just quit WAY TOO SOON.
These are the main PROBLEMS as I see them, so what are the SOLUTIONS?
Number 1: I have no answer. If you’re lazy, I can’t help you. Go play the lottery and keep your fingers crossed.
Number 2: For those who follow the wrong system, don’t give up. Try again using a system that works. BUT, be cautious. The last thing you need is to make the same mistake twice. That will KILL your spirit. Take the time to research the people AND the system before you try and put it into practice.
Number 3: If you don’t have patience, read Seth Godin’s book, “The Dip”. The people who are successful in any field are willing to go through a learning curve when NOTHING seems to go right. After they get through the learning curve, if they are willing to stick it out, very few people will be on the “other side”.
That’s what I’ve found in my many years of doing this business.