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A COMMON Information Marketing Mistake

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The other day I got a question that I get every once in a while. On one of my “regular” Wednesday morning LIVE BROADCASTS, one of the visitors asked me: “Shouldn’t I be setting up lots of small niche market sites as opposed to concentrating on just one?

Unfortunately, a lot of “so-called” gurus have been giving out a lot of misinformation. They are telling people that you should have HUNDREDS of small sites.

Don’t get me wrong, I think diversification is a GOOD IDEA. I do NOT think that it is a good idea to build WIDE, before you first build DEEP.


I have been involved with marketing and selling information for more than 25 years. YIKES! Over that amount of time, I’ve PERSONALLY been involved with setting up and “exploiting” 9 separate niche markets.

If you do the math, this comes to about one niche every 3 years or so. This makes sense. What does NOT make sense is to FLIT between niches before properly building the first one up. Build DEEP before you build wide.

This means that you need to carefully think and research before you start a niche. Because when you do, you’ll have to be working on that niche for a good while before you should consider moving on to another one.

I understand. I can get bored too. BUT, when you make a decision to get into a niche, do it with a full commitment and with GUSTO. Expect to spend a minimum of 12-18 months building the site and the niche. It may take you LONGER.

Once it’s humming along nicely, generating cash and sitting at the top of the search engines, then and ONLY then should you CONSIDER looking for another market. People who suggest otherwise, frankly, don’t know what they are talking about. But, what do THEY care, they’ve sold you the NEW PRODUCT that shows you how to do IT. They’ve made THEIR money, what does it matter to them?


What makes sense? Pursuing a careful and methodical building of a niche until it reaches a point where you can sell it or keep going OR flitting from niche to niche. I think the answer is pretty obvious.

Don’t get me wrong, I DO want you to find other ways to make INCOME, but from WITHIN the niche you target. While you build DEEP you’ll discover things the people in your niche need. YOU should be the one providing it for them. It may not be YOU specifically, but you affiliating with people who have products that MATCH with your target market.

Does this make sense? If not, feel free to ask me any questions!

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2 Responses to “A COMMON Information Marketing Mistake”

  1. Samuel John on September 13th, 2010 5:08 pm


    I believe that was me that asked the question… and I am very thankful for your reply (and this post).

    Being new to the world of online marketing, it amazes me how many “so-called” gurus are out there, claiming to have the “end-all” product that will solve all my online marketing desires. I (my business) has already spent hundreds of WASTED dollars on products that proved no more helpful than the comic on the back of my cereal box this morning.

    Although, I think there is money that can potentially be made by creating small-niche websites… I totally agree with you in that it is much better to fully support and build upon one specialization at a time (or at most a couple), things you are actually passionate about.

    That is the route I am taking, and I owe the final push to your very timely recommendation. Thank you, and I look forward to learning more!

    ~Samuel John

  2. Fred Gleeck on September 13th, 2010 6:45 pm

    Sam, your previous comment was deleted. There are VERY few people who I KNOW and TRUST in this business. I would be VERY careful whose information you choose to follow! Final warning!

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