A COMMON Information Marketing Mistake
The other day I got a question that I get every once in a while. On one of my “regular” Wednesday morning LIVE BROADCASTS, one of the visitors asked me: “Shouldn’t I be setting up lots of small niche market sites as opposed to concentrating on just one?
Unfortunately, a lot of “so-called” gurus have been giving out a lot of misinformation. They are telling people that you should have HUNDREDS of small sites.
Don’t get me wrong, I think diversification is a GOOD IDEA. I do NOT think that it is a good idea to build WIDE, before you first build DEEP.
I have been involved with marketing and selling information for more than 25 years. YIKES! Over that amount of time, I’ve PERSONALLY been involved with setting up and “exploiting” 9 separate niche markets.
If you do the math, this comes to about one niche every 3 years or so. This makes sense. What does NOT make sense is to FLIT between niches before properly building the first one up. Build DEEP before you build wide.
This means that you need to carefully think and research before you start a niche. Because when you do, you’ll have to be working on that niche for a good while before you should consider moving on to another one.
I understand. I can get bored too. BUT, when you make a decision to get into a niche, do it with a full commitment and with GUSTO. Expect to spend a minimum of 12-18 months building the site and the niche. It may take you LONGER.
Once it’s humming along nicely, generating cash and sitting at the top of the search engines, then and ONLY then should you CONSIDER looking for another market. People who suggest otherwise, frankly, don’t know what they are talking about. But, what do THEY care, they’ve sold you the NEW PRODUCT that shows you how to do IT. They’ve made THEIR money, what does it matter to them?
What makes sense? Pursuing a careful and methodical building of a niche until it reaches a point where you can sell it or keep going OR flitting from niche to niche. I think the answer is pretty obvious.
Don’t get me wrong, I DO want you to find other ways to make INCOME, but from WITHIN the niche you target. While you build DEEP you’ll discover things the people in your niche need. YOU should be the one providing it for them. It may not be YOU specifically, but you affiliating with people who have products that MATCH with your target market.
Does this make sense? If not, feel free to ask me any questions!