Blogging Consistency for Info Marketers
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As a relatively well known entity in the information marketing field, I get quoted FAIRLY often. An email that just came in about 10 minutes ago informed me that a quote of mine had been used in an upcoming ebook that was about to be released.
Interesting aside: This email was also used to try and get my endorsement and testimonial for the product. Interesting approach. Put my quote in the book and then send me an email asking for both of the above. I might have to try this!
As I skimmed through the ebook where my quote is appearing, I noticed some of the other experts she had quoted. One of them had a blog related to information marketing. I clicked on the link and noticed that this particular individual only sees fit to blog a few times a YEAR! What??
This is CRAZY!
IF you have a blog, work it! Don’t put up a post every once in a while when you feel like it. It looks DUMB! Like you’ve lost interest in the topic. I WISH I could give you the person’s name, but again, for legal reasons, I cannot. Bummer. I think you’d find it kinda funny like I did.
Your action point? Don’t do the same thing!
If you’re going to take the time to put up a blog, make sure that you contribute content to it on a regular basis. This shouldn’t be all that hard if you had enough interest to even think about putting up a blog to begin with.
Here’s the REAL deal. People have heard, and I’m one of the people who’s been telling them, that blogging can REALLY help your rankings in the search engines. That being said, the last thing you want is to generate traffic to your blog, only to have people see that you post your thoughts a few times yearly.
Hard to take someone like this very seriously.
Another information marketing blog shows a guy out by his pool in the opening video of the site. It looks INCREDIBLY contrived. That, in addition to the fact that the guy is LOUSY on camera makes this approach a very poor one. Good thing I didn’t use his name either because I’m SURE he’s reading this post right now, nostrils fuming!
So, if you’re going to put up a blog, have something to say. If you have nothing to say, then don’t. Period.