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Coaching in the Information Marketing Business



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If you are in the information marketing business, chances are coaching will be one of your product/service offerings. In my business I do a fair amount of coaching. I have two recent examples that I think will help you in your business.

First, I was contacted by a lady that I had done some coaching with close to 10 years ago. It was nice that she got back in touch with me. Evidently, I did a pretty good job the last time. I was out of the country when she first made contact, so it took a while for us to communicate effectively.

Here first email to me asked me to call her on a specific date. I was unable to do so given my travel schedule. Additionally, I would NOT have called her. At least not yet. My coaching model revolves around giving advice on the phone. I do NOT do any “selling” over the phone.

In fact, I don’t try and SELL my coaching services at all. When you try and SELL someone on coaching, you usually end up with the wrong type of clients. People who generally won’t appreciate your work.

I let her know that I was on vacation when she contacted me and was now back. She then gave me a specific day for me to call her. She left me her number. This is NOT how my coaching “system” works. I don’t get on the phone UNTIL money for my coaching has been sent to me. I suggest you follow my lead.

Also, given my schedule, it’s often difficult for me to get back to people by phone. Particularly on a specific day. That’s why I do all the set up of the coaching session by email. I use the phone for the ACTUAL coaching session.

Here is the exact text of the email I sent her:

“I understand the coaching by phone. It’s the DISCUSSING of WHAT we will talk about or logistics that does not need a phone call. Paypal me the money and we can get on the phone. This is what I would recommend that YOU do. NO phone calls without payment.

Simple as that.

IF you want to paypal me money to fredgleeck@gmail.com, we can THEN set up a time to
do a coaching session.

As soon as I see the paypal money show up, we can then set up the Wednesday coaching session. I have that day free.”

I have not yet received a response to this email.

In another recent example, I violated my own rules. Someone indicated an interest in coaching. He asked for a phone call. I complied. I spent my time. He promised to paypal me money to get started. To date, I have not yet seen any money in my account.

Moral of this story?

Have a SYSTEM to generate coaching business. Stick to it. Don’t deviate. When you do, it will inevitably come back to BITE you.

Here is the website I now use to promote my coaching business: ConsultWithFred.

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One Response to “Coaching in the Information Marketing Business”

  1. Eugenia Kaneshige on August 6th, 2010 10:39 pm

    This one I don’t understand, Fred. They say the best source for new business is a past or present client. If she had already done business with you, she was an excellent prospect. She already demonstrated the willingness to pay for your advice the first time, so as a happy client the odds are that she would pay again. Isn’t it short-sighted to ask for $100 when perhaps she was calling to set up a seminar for her whole company?

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