Communicating clearly as an Information Marketer
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In order to sell things online, you have to communicate effectively. This is true no matter what kind of info products you sell.
I just participated in a back-and-forth on Facebook with some friends from High School. The woman who started this thread was making the point that very few people these days seem to give a c**p about grammar. I would agree.
One of the comments made on the site was from a guy who really enjoys “showing off” his vocabulary skills. He’s a really smart/sharp guy and I like him. After he wrote a response to some comment that I sincerely could NOT UNDERSTAND, I then posted this comment:
“Wow, if (his name) will use his grammar skills to deliver that rant in ENGLISH, I MAY be able to understand it. The ESSENCE of communication is being understood, not impressing others with our use of verbiage.
I’m a fairly bright guy. At least I (and my closest friends) think so. Or at least I HOPE they feel that way too! BUT, when it comes to communication and sales, being the brightest bulb doesn’t always win you the GRAND PRIZE.
NO, that award goes to the best marketer. The person who can say things in such a way as to get you to BUY. A large, impressive vocabulary is NOT necessary. In fact, it could be an impediment to selling your info products and services.
Again, simpler is better. Less is more. Results are what matter. In many cases, if you have an IVY LEAGUE education, you need to hide it, not show it off. Your “average” customer will NOT buy if you happen to use a $100 word they don’t understand.
It’s all about communicating effectively, not impressing your potential buyers. And communication in the information marketing arena is about getting people to reach into their wallets, pull out their credit cards and give you money.
So, go back to watching Jeopardy and doing the New York Times crossword puzzle. Be an intellectual prodigy in your personal life, but make sure and understand that selling info products doesn’t take a genius.
Thank GOD! I’m in the field!