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Information Marketing Philosophy



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A number of years ago, I had a Joint Venture partner in one of my information marketing businesses. Again, I have to leave the name out, but the point of the story is still valid. One day while looking at his website I saw he was promoting a guy I KNEW to be dishonest.

I said to him: Why are you promoting that guy’s stuff? He’s a crook! His answer: “People seem to like his information. I’m just giving them what they want.” Nice answer. Twisted, but nice.

There have been a few times when I’ve inadvertently promoted a CROOK. I felt really stupid. I had to apologize to my list. I had to BEG for their forgiveness. Rightly so.

What puzzled me is the logic my EX partner used. According to his logic, if people “LIKE” stuff, you sell it to them. It doesn’t matter what the integrity level is of the people involved. NICE. Twisted, but nice!

I must be living on a different planet. My info products business is run by TRYING to do what’s right. Not some of the time. All of the time. Do I blow it every once in a while? Absolutely. Do I get pissed off at myself when I blow it? You betcha.

I’m not sure if this ex JV partner reads my blog. I suspect he MIGHT. If he’s reading, he knows who he is. He also knows that I warned him about this individual. When the person gets busted, he’ll be sorry. I sorta will too. I don’t want this guy to get in trouble. But it will hurt him to have the TAINT of that association on him.

Moral of THIS story? Who you hang out with affects people’s opinions of YOU. There are certain people in the business of selling information products whose hands I won’t shake. I don’t want to get dirty.

Does this philosophy lose me money? You betcha. I lose a LOT of money each year because of my degree of SENSITIVITY to matters like this.

In the spirit of getting rich SLOW, I suggest you follow my lead. If something doesn’t FEEL right, it’s probably not. If that’s the case, then DON’T GO THERE!

Your thoughts? Comments?

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2 Responses to “Information Marketing Philosophy”

  1. Fani Nicheva on August 13th, 2010 5:02 am

    well said. in this pool of mediocrity and travesty, how do you keep yourself distanced from these crooks? i wish there was a “bad deeds” registry out there that posts their names. sometimes your own intuition isn’t enough.

  2. Fred Gleeck on August 13th, 2010 6:21 am

    Fani, Yes, if only here was. I remember years ago reserving a site called EthicalMarketers.com. To date, it’s blank. What symbolism, huh?

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