Longevity Selling Info Products
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As an information marketer, I have a variety of strategies. The VAST majority of them are LONG TERM. Very few things that I do focus on anything less than 5 years out. Why? Because I’m in a business I love. I want to be doing this for the rest of my life.
If that’s true, why should I be looking at short term goals and objectives. Particularly when most of the short term goals would CONFLICT with long term objectives.
Example? Easy one.
If I wanted to generate the greatest amount of cash in the shortest period of time, I would HAMMER my list and prospects with offers. Not long ago I had a coaching client who came to me complaining that his revenue had dropped significantly. We reviewed what he had been doing.
I concluded that much of his behavior was built on generating QUICK, SHORT TERM, CASH. Now, don’t get me wrong, I’m not averse to making money. I am averse to any action or behavior that will prevent me from making that money LONG TERM.
Longevity in the information marketing business is tough to find. There are a LOT of people who I “saw” ten years ago that are nowhere to be seen today. Not surprising.
My plan is to OUTLAST all of the other folks. I’m in a marathon and most of my competitors are treating this like a SPRINT.
Anyone who knows a thing about running will tell you how different the training is for the two events. Marathons are about pacing. They are about understanding that you don’t win the race in the first 10-12 miles. The race is 26 miles long. You win that race by UNDERSTANDING HOW TO WIN.
No matter how much I talk about my “system” for marketing and selling info products, I still get someone who will ask me how to make a lot of money NOW. FAST.
I always tell them that they need a different coach. I run, train for and TEACH a system for a different kind of race.
What about you?? Comments?