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“Marketing in the Age of Google” Review



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I just finished reading “Marketing in the Age of Google” by Vanessa Fox. I was excited when I first picked up the book. Her background, having worked for the company intrigued me. I was expecting some great insights.

As someone who markets and sells information products, I LOVE people who OVER deliver on content. There is a TON of MEAT in this book.

The problem is there is TOO MUCH MEAT.

I know a lot about marketing and selling information products. That’s what I do. It would not serve my customers or prospects to give them so much information that they would become confused.

This is what happened to me. Don’t get me wrong. I think the book is PACKED with useable information for anyone wanting to gain a greater understanding of how organic search works. The problem is there is TOO much information.

Yes, she has checklists at the end of every chapter. YES again, they go on for TOO long and give you TOO MANY things to try and do. I would have been MUCH happier to see 3 points/things to do at the end of every chapter. I would have felt much less overwhelmed.

I’m sure that Vanessa is a smart Gal. She obviously knows her stuff. Here is what I suspect she has done with this book. If I were guessing, I would say INTENTIONALLY! Yes, Vanessa is clever like a FOX!

Anyone who reads this book and has a LOT of money will want to hire her to help them get the work done. Those who have a little less money will hire someone to implement all the ideas she has in the book.

Scrappy entrepreneurs like me will be impressed with her knowledge but end up doing nothing. There is TOO MUCH that she gives us to do in this book.

Here is my suggestion, if Vanessa is willing to listen. I understand she knows a lot about search but I’ve got her beat when it comes to TEACHING people how to DO things!

Pick THREE THINGS that you would have people do. THREE THINGS. Not the over 100 items that she lists at the end of each chapter. Compile them and you have a list that is overwhelming, THUS, nothing will ever get done.

My suggestion for Vanessa is to put together an Idiot’s Guide to using her own book. If you take someone like me, Mr. Stupid as I like to call myself, she has FAILED to give me what I need.

I needed, Vanessa, a much SIMPLER version of what you wrote. I’m certain you know your stuff. The problem is that all you did was make me confused on what to do for my own sites to get rankings.

In the book, she continually rants about how companies with their sites, should try to understand and react to a users’ experience. Well this user, ME, had one hell of a time even contemplating how to implement your brilliant ideas.

Don’t get me wrong. The book has a lot of great ideas. The problem is that there are so many of them that I don’t know what to do first. I’m a fairly bright guy and all I walked away with is this:

Vanessa Fox is smart. She knows her stuff. If you have lots of money hire her. If not, just stand in awe of her brilliance.

Vanessa, what about a book for the REST OF US???? Please. Pretty please?

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