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Selecting Among the Various Information Marketing Coaches



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How should you select an information marketing coach? God knows there a ton of people out there raising their hands and asking to be chosen! I guess I’m one of them. BUT, my model is VERY different than most of the folks who want you to be their info product coach.

Most of the people I see who are looking for this kind of “work” are those who are looking for a short-term, ONCE OFF deal. They are looking to get you to give them a bunch of your money and then they disappear.

Frankly, I have never understood how anyone would go for this deal or model. I take an entirely different approach. I’m 1000% focused on the long term relationship with a client.

I’m looking for deals that will be ongoing and profitable OVER TIME.

Why? This is my style. If you’re looking for someone to work with you for a few days or weeks, I’m not your guy. I’m looking to build strong, long-lasting relationships with my clients. It’s how I’m wired. I realize that for some people, maybe you, that doesn’t work.

Again, then I’m not your guy.

If you’re looking for an information marketing coach, I suggest you contact them and ask them what THEY are looking for in a CLIENT. If they won’t give you an answer to this question, I’d be VERY leary.

When they do answer you, see if their answer matches what you want/need from a coach. That’s your first step.

Your NEXT step is to completely understand how the DEAL with them will be structured. Money in advance? If so, how much? Money on the back end? If so, how much? Make sure and ask to SEE the contract you would sign if you were to work with them.

You can’t go into a deal simply on FAITH!

As George Bush the FIRST said: “That wouldn’t be prudent!”

In addition to understanding how they structure their DEALS, it’s vitally important to understand their process. How will you learn from them? Do you have regular contact with them? Is it via phone or email? What will this RELATIONSHIP look like?

In my case, I coach a very small number of people. I have two simple criteria for accepting a client. Do I like their market and do I like THEM!

If I don’t get a yes answer to both of those questions, then again, I’m not the right information marketing coach!

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