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Talent vs. Tenacity in the Information Marketing World



Information Marketing

For the vast majority of people who are interested in getting into the field of information marketing, the biggest obstacle seems to be the feeling that one has to be THE expert in a field. Not true. If you know more than 90% of people about a given topic, YOU have every right to get involved selling info products about that topic.

Many people who start out selling info products quickly drop out of the field because they don’t see instantaneous results. Many so-called gurus have promised them the moon in 30 days or less and all they see is a DARK BLACK SKY.

If you do it right, it will take time.

But more important than talent to your success is tenacity. I’ve seen a lot of very bright people get their butts kicked by others who were willing to “stick it out” and do the WORK.

Yes, information marketing does require work. If you’ve been told differently, I hate to break the news to you. Key to YOUR success is doing consistent work. Having the tenacity to get up EVERY DAY and put one or two key concepts into place that will help move you towards your goal of making a handsome living selling info products online.

Here is a list of what you’ll want to do to succeed:

1. Written blog posts of 300-500 words at least 3 times a week.
2. Video blog posts of 3-5 minutes each at least 3 times a week.
3. Feature length blog posts of 800-1200 words at least once a month.
4. Creation of a new audio or video product at least once a month.
5. Communication with your list at least 3-4 times a month.

Those are the basics. If anyone who reads this blog post were to do each of what I just mentioned about for 24-36 months, they would, with almost 100% certainty be near the top of Google for the keywords that they have selected.

The winner of the race in the field of information marketing is NOT the hare but the tortoise. Slow and steady won the race in that kids story and it’s the same here.

The problem is the many people have been promised INSTANT results by people peddling products that CLAIM to give you instant millions. As with the lottery, every once in a while someone wins big with VERY little work.

The problem is that your chances of winning the lottery are one in a million. People who do as I suggest here will build a very good business for themselves over time.

It may take while, but once you’ve done your work, you’ll be able to reap the rewards.

Take the time. Do the work. In the long run it WILL be worth it.

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