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Your DAILY To-Do List for Serious Information Marketers



Information Marketing

Whenever people contact me via email or see me at a seminar or event I always get THIS question: What do you DO every day to make your business REALLY go?

It’s a good question. Every business person should have a daily to do list that gets them closer to their goals.

I’m not saying that everyone who markets and sells information products should do what I say here, but it would certainly be a good place to start. When you’re done with my list, prepare your own. Then stick to it to make sure you get to where you want to go.

1. WRITE!

In my case that means writing blog articles and working on books that I have in the works. I try to make sure that I knock out somewhere between 2500 and 3000 words a day. This used to sound like a lot, now it’s actually pretty easy for me to do.

I am PROOF POSITIVE that ANYONE can become a writer, and a decent one at that. I used to hate writing. That’s why I gravitated towards speaking and made (and still make) a good chunk of my money every year giving speeches.

Most of the writing I do is in the morning. I try and knock it out so it’s done.

2. Exercise.

Unless I exercise every day, I’m a basket case. I tend to feel uptight and I’m not as productive. I try and get this done in the morning if I can. Usually right after my writing session.

My exercise sessions consist of aerobics, stretching and strength. I do the elliptical machine or the exercise bike or both. Then I stretch using one of those rubber exercise balls. When I’m done there, I use this thing called a BodyBlade which works on the strength side of the equation.

If I don’t exercise, I’m MUCH less productive. I try to never make the excuse to myself that I have “too much to do.” Because when I get a work out in, I get a LOT more actually done.

3. Eating.

After my workout I’ll make myself a smoothie. I have this machine called a Vitamix which allows me to blend just about anything you can think of. I do a mixture of raw almonds, carrots, frozen strawberries, a frozen banana, and then a few pieces of fresh, non frozen fruit like apples and pears. Whatever is lying around. I don’t peel anything, I just wash the non frozen items.

While sucking down the contents of the blender I swallow my vitamins. A mixture of a multi-vitamins and a few others. I have NO idea if these help me, but its become a ritual and I do it every day.

4. Read!

I do a LOT of reading. Not just because I like it, but because I HAVE to stay up with what’s going on in my field. Every morning I start by going to Yahoo and looking at the headlines. Since I don’t get a newspaper delivered anymore, that is the first thing I generally do when I get up.

From the headlines, I will generally click onto the “TECH” page. There will usually be at least one or two items that will stimulate my interest and have SOME relation to information marketing in some manner, shape or form.

This will generally serve to help me create blog posts that I will do soon after I go through Yahoo for about 15-20 minutes.

Each day, usually later in the early evening, I’ll pick up a book and/or a magazine. I read both fiction and non-fiction, usually in fairly equal amounts. Just because you’re a business person does not mean you should DROP your fiction reading. First, don’t do that because reading fiction is FUN. Also, to stay up with current trends in LIFE, you need to be reading what other folks are reading.

5. Watch.

Most people look at TV as an escape. I use it at least 50% or more as a learning tool. I’ll watch some programs for FUN, but I’ll also watch things both on TV and on the web to LEARN.

As far as TV goes, I will watch the news, and, if the guest is someone I’m interested in, I’ll turn on Charlie Rose. I’ll also watch selected items on both FORA.TV and Ted.com. They tend to have some decent stuff that is related to technology.

I also have a guilty pleasure, TMZ. I rarely miss it. If you haven’t seen it, it’s a hoot!

6. Create Videos.

I have been having a hard time building this into my routine. It’s something that I know I NEED to do, but I haven’t been able to build it into my schedule so I do it EVERY day. I should. I think that one of the reasons why I’m bringing it up here is to coax myself into doing it more regularly. There is nothing better than making public declarations that others can hold you to motivate action.

You (and I) can create videos in two primary ways in this business. First, you can record yourself doing something to illustrate a concept or a point to your target niche. You can ALSO record something on your screen.

For someone like myself who deals with teaching a lot of technology related items, this is an ideal way to illustrate many things. As a MAC user, I use a program called ScreenFlow. If you’re a PC person, the program to look into is Camtasia.

My goal is to produce one video daily. It doesn’t have to be long, it just has to be done. When finished, upload it to YouTube and post it to your blog. This will give a big boost to your SEO efforts.

7. RELAX!

It may sound like I have a lot to do every day, but I LOVE it, so it doesn’t really feel like work. That being said, I like having down time. This means spending time with friends and family. This might mean talking around the dining room table, or going to see a movie.

I will also go out to hear live music at least once a week.

This is an integral part of my daily mix, because if you don’t RELAX, you won’t be nearly as productive when you try and WORK.

Conclusion

This is what MY day looks like. I’m not suggesting that you copy or imitate me. I AM suggesting that you set up some kind of a schedule and stick to it. No matter how “creative” a field you’re in, this will help you GET THINGS DONE!

Information Marketing

7 Responses to “Your DAILY To-Do List for Serious Information Marketers”

  1. DJ Frost on August 30th, 2010 2:13 pm

    Thanks so much for sharing this Fred. I really enjoy getting insights about the daily habits of successful people like yourself. Many times I get caught up in the minutiae of unimportant things without a clear goal for the day and beyond. This information from you is very valuable and I appreciate it.

  2. Fred Gleeck on August 30th, 2010 4:20 pm

    DJ, You’re welcome. I hope this helps you and everyone else who reads it!

  3. Jason Bax on September 8th, 2010 6:54 pm

    Absolutely, Fred!

    This game is 20% know what to do and how to do it. Fastest way to learn is from someone who has been there and done that.

    80% of the game is creating a structured, schedule routine AND sticking to it!

    Because all the know how in the world don’t mean Sh** i you don’t execute, right?

  4. Fred Gleeck on September 8th, 2010 6:57 pm

    Jason, OH YEAH. For more information about this idea, pick up a copy of “The Creative Habit” by Twyla Tharp. It was a gift a few years back from my good friend and colleague, Avish Parashar. Also known as the “Motivational Smart-Ass.”

  5. Jason Bax on September 8th, 2010 7:03 pm

    Another good book is the ‘War of Art’ by Steven pressfeild

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