Information Products Financials
I just spent the last 4 days going over my business and where I make my money. I do this a couple of times a year and suggest that you do the same. What I found was pretty shocking this time.
I discovered that I was spending close to 40% of my time on activities that had not (and may not) pay dividends for the next year. This is not a good way to spend your time as an info products marketer.
As long as what I’m doing is fun, I also want to make certain that my activity is advancing my total business efforts. For much of what I did over the last 6 months, that was NOT the case. So, what to do?
I have decided to completely scrap all of the activities in that 40% category.
I suggest that you conduct a similar audit of your business and see whether or not your activities are generating you the kind of business that you want. Mine was not, so I’m changing things.
It’s great to be having fun, but I also want to generate income from my efforts. That’s why they call it BUSINESS and that’s why I’m making some changes.