Information Products Training
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Anyone who sells info products has to find creative ways to get people to visit your site and buy your products and services. One of the best ways to do this is to provide “samples” of what you do for free. Years ago, I used to do a lot of teleseminars. Lately, I’ve been doing a lot of webinars. Given that much of what I need to teach and train people is online, it makes sense. It MAY for you as well. Depending on what field you’re in.
The webinars I do are geared to helping my proteges do a better job. These are individuals I’m working with on a variety of different information products and sites. Recently, I’ve opened up these events for my entire list to sit in on. Every Wednesday evening, for about an hour, I give my proteges advice. The information is incredibly valuable to everyone. That’s why I decided to let everyone in on it.
I send out an email to my list a day or two before to let everyone know about the upcoming webinar. If you ever use either teleseminars or webinars to promote your own products and services, here are are some great ideas for you.
The idea of “allowing” people to listen in or watch your coaching of others is a great idea. People love voyeuristically watching you teaching someone else. Another interesting twist on this is to ask people NOT to tell others about these events. This usually produces exactly the opposite result.
People can’t keep secrets. Telling them to keep a secret is a sure way to get the word out to everyone.
Try it yourself and see if it works for you in your market!