Joint Ventures For Information Marketers
If you listen to my webinars with my joint venture partners and wonder about the arrangements we have together, this might be a good time to begin to explore the idea in your own business. Joint ventures for information marketers are a powerful model for mutual promotion and profit.
Here’s one definition of a joint venture:
“A joint venture is a strategic alliance where two or more parties, usually businesses, form a partnership to share markets, intellectual property, assets, knowledge, and, of course, profits.
A joint venture differs from a merger in the sense that there is no transfer of ownership in the deal.”
The way this works for your business and mine may differ, because there are a variety of methods to achieve these limited, strategic partnerships. Sometimes info marketers partner together on one webinar, for example, and the flow of business from that webinar benefits both partners.
Or, sometimes two or more marketers partner on a particular product and share the revenue generated from that product during the launch and the follow-up phase, until the product is no longer on the market.
And another joint venture model is the formation of a strategic alliance that will cover several products, promotions, and presentations over a set period of time.
Of course you’ll need to have legal agreements for any joint venture partnership you develop, so it’s a good idea to get legal advice from the very beginning, whenever you start talking to another information marketer about working together in some form of joint venture.