Listening To Your Info Products Customers
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Listening to your info products customers is not simply a polite thing to do, it is a critical tool for improving future products and building your internet marketing business. And HOW you listen to them is one of the most important skills you will ever have, along with WHAT you do with what you hear.
Ken McGaffin of WordTracker has an excellent article about using customer feedback for link building. He says, “… many small businesses fail to see the link building potential of their customer service. There’s a lot of effort that goes into answering customer queries so why not use it for link building?
I call this customer focused link building and it’s well within the grasp of any business, no matter how busy they may be. In essence, you put your effort into creating customer support material – something every business should be doing – and then use that material to attract links…”
WordTracker has excellent training on link building that I encourage you to explore for getting traffic to your internet marketing websites. So, I’m not posting on the subject of link building per se, simply pointing out that it’s important enough to understand. What I’m sharing today is that getting links is one powerful way to use your customer feedback that can boost your sales.
McGaffin continues by suggesting you can benefit by, “Publishing articles on your site based on your customer support material; including the links to the articles in your emails; promoting them through social media; asking for retweets; and getting your customers to help. “
These are all activities that not only provide valuable social interaction, but increase page rankings as a result. It pays to listen to your customer feedback.