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Measurement Changes Behavior When Selling Info Products

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Selling info products depends on three things. Having a great product, generating traffic to a website and then converting those visitors to buyers.

BUT, let’s step back.

I’m relatively conscious about my weight. I usually get on the scale twice a day to see whether I can run to the store for a pint of ice cream. This isn’t far from the truth.

Recently, I did some cleaning where the scale usually sits. I had to move the scale to clean the floors When I finally put it back it had been about 10 days since I had gotten on the scale. When I did, I noticed what I THOUGHT to be true. I had gained about 6 pounds.

Back in college I took a behavioral psychology class. One of the exercises we did for the class had to do with monitoring some personal behavior. I picked nail biting. Using something called the “standard behavior chart” I charted the number of times I put one of my hands to my mouth.

To count the number of times I “exhibited this behavior” I wore this mechanical watch-like device on my wrist. Every time I would put a hand to my mouth I would press the little plunger on the side of the watch. At the end of the day, the total number of instances of the behavior was recorded.

I then took this number and put a dot on the chart. This went on for about 6 weeks.

(STAY WITH ME – there is a very important point having to do with selling info products coming soon!)

Without the introduction of any aversive stimuli (punishment), the frequency of my nail biting behavior went down. When I asked about this in class, the professor explained that the mere tracking of a behavior that you don’t like OFTEN produces a reduction of it’s frequency. This often happens without doing anything other than MEASURING.

This same concept has proved to be true with my weight. As long as I get on the scale twice a day, I seem to more closely regulate my food intake. As a result of my getting on the scale on a regular basis, I now expect my weight to drop again! YEAH!!

How can YOU use this concept to help you?

Here’s how!

No one will deny that one of the most important elements of building traffic to your site is putting up a plethora of great content. Over the past 12 months, I’ve put up over 200 written blog posts.

I’ve done this WITHOUT what I’m going to suggest WE (you AND me) do starting immediately.

Starting today I’m putting up a chart to measure the number of blog posts I do each week/month/year.

I am optimistic that charting my blogging behavior will INCREASE the FREQUENCY of my blogging. The nice thing about charting, is that it will help to INCREASE the “good” things and DECREASE the “bad” things.

Why not do this with me?

Put up a chart of YOUR blogging behavior. Put it in a prominent place that you walk by frequently during the day. Put a mark on the chart whenever you blog that day.

My GUESS is that WE will end up blogging more frequently and consistently. This is a good thing! Please give me feedback on your results: Good, bad or indifferent.

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3 Responses to “Measurement Changes Behavior When Selling Info Products”

  1. Katherine on May 15th, 2011 11:50 pm

    Good idea. I’m on my computer every day though, and check blog. But I’ll note on 8 x 11 calendar where I clock hours for home business each day, and see if I blog more.

  2. Fred Gleeck on May 18th, 2011 4:54 pm

    Katherine, just make sure it is something that you look at OFTEN. That’s the key to making it work!

  3. The Humility Factor In Marketing Information – Part 1 on January 26th, 2013 8:11 am

    […] Genuine humility has become an absolute necessity to long-term, genuine success in marketing information. […]

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