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Mini Modules When Selling Info Products

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Many information marketers feel the need to produce these MASSIVE products that go on for hours on end. Very seldom do they produce compelling material that lasts that long. Net result? Those who buy the info products are disappointed. They would prefer to get JUST THE MEAT, not the FAT!

My solution? Think in terms of what I call MINI-MODULES.

While watching a recent TED video, I learned about a guy who owns the site: I went to the site and saw him doing EXACTLY what I’ve preaching to anyone who will listen.

Check out his site and you’ll see over 2500 MINI MODULES. His topics are VERY different than my own, but it proves my point. We live in an MTV and YouTube world. It’s virtually impossible to keep anyone’s attention for more than a few minutes.

Thus to need to package YOUR information products in MINI MODULES. Here is how you do it.

Take EVERY idea that you have about a given concept and brainstorm. Write down every possible element of the concept you want to explain or demonstrate. Depending on the size and scope of your knowledge, this might give you anywhere from 5 to 500 of these MINI MODULES.

For a good example, take a look at one of my JV Partner’s sites: Bill Dewees now has over 60 MINI MODULES put together to show voice over artists how to better market themselves and their services. Bravo!

Rather than trying to build some MASSIVE product, instead, break your topic down into these MINI MODULES and attack things that way. Bill works MORE than full time on his voice over business. At the end of each day he doesn’t have the time or the energy to devote to putting together some MASSIVE info product.

He DOES, however, have time to take a single concept that’s come to him during the course of the day and record a video about it.

Any and every MINI MODULE you put together can be audio, video or text. It doesn’t matter. The idea is to think in terms of BITE SIZED PIECES. Do things this way and your followers will thank you. Just as you may not have the time and/or inclination to record HOURS of material, they have the same time issues.

BUT, it’s not a big deal to be able to knock out a short 5-15 minute module on a topic of interest. Neither is it a huge commitment of time for someone to watch, listen or read the module that you create.

We all remember the old admonition to eat an elephant ONE BITE AT A TIME. This is what we are doing here. It’s not only easier to create modules this way. it’s a LOT easier to consume them when they come in this form.

I gave the same advice earlier today to one of my other JV Partners who’s a fitness expert. He’s going to be doing a bunch of videos to show people how to rehab various parts of their body. Again, each of these videos will be short and sweet. If you’ve got a rotator cuff problem, you don’t need to wade through a series of back videos.

All you need is all you need. (You can quote me on that one!)

So, what about you? What to do?

Don’t try and create the BIG MEGA product. Not necessary. NOT needed. Don’t do it. Wouldn’t be prudent! Think in terms of small bites and pieces.

Should you ever put together the big product? Sure. But don’t spend your time obsessing about it.

Instead, start with creating a BUNCH of mini modules. Should you be SELLING them? In most cases the answer will probably be NO. Use these mini modules to build traffic and credibility for yourself and your authority site.

Make sense??

Information Marketing

3 Responses to “Mini Modules When Selling Info Products”

  1. Michael Searles on July 27th, 2011 7:44 am

    Mini Modules make perfect sense Fred and thanks for the examples.

    I’m curious about the two URL’s given in examples both being ‘.org’ domains:

    Is this a part of your training manifesto? Some perceptional advantage in marketing? Or coincidence?


  2. Fred Gleeck on July 28th, 2011 8:33 am

    Michael, GOOD question. Of late, I’ve been reserving both the .org and the .com for any domain I pick up. I suggest you and others do the same. It always makes people think you’re more interested in the “social good” when they see a .org. Make sure that you deliver on that and . . . make sure you reserve your domains at so I can make a few pennies!

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