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If there is one thing that information marketers need to believe and completely understand it is the predominance of mobile phone web use. It’s not going away, and it’s increasing in all demographics now. Mobile email marketing tips should become very interesting, whether you already have a campaign in place or you’re just starting to think about it. Mobile marketing is for all info marketers.

Scott Hardigree posted on IndieMark lately, and he puts it as simply as possible for us all to understand:

“Mobile isn’t going away. On the contrary, it’s here to stay – and it’s a force to be reckoned with. Email marketers who embrace this technology will be ahead of the curve – and ahead of their competitors.”

info marketing mobile smart phones

Mobile Email Marketing Tips

So, getting on board with mobile email marketing is foundational. But what some tips we can use to get started down the right track?

Hardigree includes the following in his post:

“Use a vertical, single-column layout (350 pixels max)

Keep subject lines to under 75 characters (shoot for under 35)

Make your text larger, preferably 16-pixel, since most mobile email applications automatically resize smaller text

Embedded links are more difficult to click than large buttons (44 x 44 pixels)”

First, our mobile-optimized emails have to be formatted as responsive or adaptive in order to accommodate various screen sizes. And second, we have to keep in mind Hardigree’s basic tips for creating our information marketing emails.

Filed under: Blog
Information Marketing

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