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Never Create Your Info Products in A Vacuum



Information Marketing

Go ahead and look up the definition of vacuum state and you’ll find out why it’s the perfect place not to be when you’re creating information products.  A vacuum is the classic location of low energy, and that’s not a good place to be.  To achieve success, never create your info products in a vacuum.

Now, a physicist will be quick to point out that a vacuum is not devoid of matter. OK, that’s true. I’ll give you that. But my point here is that the energy field of a vacuum is low and slow, which is the opposite experience of good momentum and positive energy.

information marketing inspiration

Most often, your interaction with other people will inspire your information product creation.

Most often, your  interaction with other people will inspire your information product creation. You can sit alone at your work station or even at an isolated table at Starbucks and ignore other people for a while. But not forever.

The stark reality is that you are not marketing information to yourself.  You have an audience or you are in the process of accumulating an audience. Your audience is your greatest source of ideas for creating your info products, now and forever.

The energy you feel when you bounce ideas off other people who share an interest in your chosen topic is exactly what you need to build info products. You need the momentum to get started and to finish your book or your audio program.

I can hear the lilting strains of Barbra Streisand singing, “People… People who need people… are the luckiest people in the world…”   She’s singing about lovers of course, but it’s true for info marketers, too.

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