On Marketing by John Forde, Direct Response Copywriter
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It’s always a good idea to look at a topic from a number of different vantage points, because that gives you fresh and new perspectives to enhance your own thinking. I received an email on marketing by John Forde, direct response copywriter, and thought his perspective would be useful to my readers today:
“In a small company, you’ve usually got a handful of people wearing many hats. And there you’re even more likely to find a lot of people doing things and developing ideas that can only make your promo-writing efforts stronger.
Even if they don’t realize it themselves.
What’s more, some of the things you do might help them streamline their own efforts. In ways that might surprise both of you.”
Forde is a copywriter who works alongside others on direct mail campaigns. He has learned to listen to their ideas to enhance his own work. This is a golden nugget as far as good ideas go, because it is all too easy to get caught up in our own bright ideas and miss the ones that come from other people, when we least expect them.
I make the assumption that people around me have nuggets of truth and other good ideas to share. I listen for them and try to not to get distracted by my own sharing to the point where I don’t see or hear the gifts around me.
Nobody knows all there is to know about information marketing, that’s for sure. We all need to pay attention to what is happening around us, and glean all the good ideas we find.