Online Information Marketing Means SEO
Yes, online information marketing means SEO, whether we like it or not, and whether we do it ourselves or not. We just have to do it. We have to pay attention to keywords and links coming into our websites and blogs because those links affect our page rankings. We cannot afford to ignore SEO if we are serious about marketing information online.
Ken McGaffin of WordTracker is in the SEO groove. Link-building is his primary business focus, so I pay attention when I see the following in his blog post this week,”To be effective as a link builder, you’ve got to know your industry inside out. Compile these lists and you’ll know more than most of your competitors. (See McGaffin’s post for longer descriptions, as well as additional list topics.)
Top 20-50 bloggers in your industry
‘Magic middle’ bloggers in your industry
Offline and online trade publications
Journalists who tweet about your industry
Resource lists about your industry (yes, even directories
Forums and discussion groups relevant to your industry
Niche social media sites: ditto to the above.
National, regional and local trade shows with dates
Twitter users in your industry
Colleges that teach courses that feed into your industry
Professors and researchers who write about your industry
Authors who’ve written books about your industry
Experts who speak at trade shows, run webinars or publish slideshows
Holidays and observances relevant to your industry
Sectors that your industry serves.”
List building is basic to link building, and it is also dear to my own heart because it forms a structure for staying focused. Anything that helps me stay focused on information marketing is my friend.