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Podcasting Ideas For Information Marketing



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Are you looking at podcasting ideas for information marketing? Podcasting has become a popular way to share short bursts of audio recordings, emailed out to your list and also posted on iTunes and other platforms. Listeners like having the ability to listen on demand, whenever it’s convenient for them personally.

Pat Flynn has an evergreen post on his blog that explains how he started his podcast and what he’s learned over more than two years of regular recording. Before getting into the specifics of what to do and why, Flynn says, “It’s easy to get excited about the potential of podcasting and what it can do for you and your brand. The possibilities are endless, but only if you keep at it.

info marketing podcast

Podcasting Ideas For Information Marketing

My best advice is to enjoy every single part of it. Once you start thinking, ‘Ugh, I have to record another episode soon,’ that’s when you should remember why you starting podcasting in the first place.”

Makes sense, doesn’t it? Flynn is very clear in his post, and also in his podcasts that it will take some time to develop a following.  His “how-to” videos are excellent. But, even before you watch them, he provides the following, “5 Things You Should Prepare Before You Begin Recording:”

1. Your podcast’s title

2. Your host / talent name

3.  Your podcast’s subtitle

4. Your podcast’s summary/ description

5. Your podcast’s artwork

I think a simple description of his suggestions would be “branding.” I would add one more thing to that list, which is music that’s played at the beginning and the end of each recording. Establishing your brand is important, and it sets the tone (literally) for everything you will be saying on your information marketing podcast.

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