Helping subject matter experts turn their knowledge into CASH!!!

Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

Putting Together Your Info Products Professionally

Triple Your Income as an Author or Publisher

If you want to publish a book, this 1-day event is for you. Learn about BOTH self-publishing and how to get picked up by a traditional publishing house

Self Publish Your Own Book

Don't wait for someone else to publish your book, DO IT YOURSELF! This program will give you all the tools to do just that. It's actually simple and easy!

Consult With Fred Gleeck

Want to get some advice DIRECTLY from me? Find out how I can help you (one-on-one) with YOUR business. The rates are surprisingly affordable!

If there is one question I’m asked at my seminars more than any other, it is, “How do I get started?” My website is overflowing with answers to that question, but here are some more tips today.  Basically, you start with what you know, and they you set about to learn even more as you’re putting together your info products professionally.

By using the word, “professionally,” I am asserting that you will get paid for your info products, one way or the other. You may be paid for the product itself, or you may be paid for other skills that you are promoting with your information marketing.

checklist of information marketing business

Information Marketing Checklist

To accomplish your first info product, pretend you are a novice. That’s right. Set aside the depth and breadth of your knowledge on your topic and collect basic information from the web and from books and magazines in your office. Start with the basics, because that is what your clients and customers really need.

Still have some big cookbooks in your kitchen? Leaf through them and you’ll see conversion charts that provide the number of teaspoons in one tablespoon (3) and plenty of other truly useful information along with the recipes. It’s that truly useful information you’re after in your topic area now.

Here are some ideas for jumpstarting your info products – recent statistics, checklists, categories, historical records, names, calculations, formulas, puzzles, cartoons and questions and answers.  Readers are familiar with these formats, and familiarity is also important. People are much more likely to read something that looks easy and familiar.

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Information Marketing

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