QR Codes For Information Marketing
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Are you into using QR codes with your smart phone? Even if you aren’t doing it yet, it’s a good idea to know what they are, who is using them, and why.
QR stands for Quick Response code. As though it takes ‘way too long to use the web to visit a website, now there’s a faster way to get information. Wikipedia describes it this way – “a type of matrix barcode (or two-dimensional bar code) first designed for the automotive industry in Japan. Bar codes are optical machine-readable labels attached to items that record information related to the item.”
The fact is that QR codes have come a long way from tracking auto industry inventory and manufacturing. They have completely revolutionized marketing for big brands.
If you think that information marketers are immune from the trend, better think again. Let’s say you have opted to create your books and audio products as digital downloads, meaning you have no physical products to sell whenever you speak for a group or meet with people. No CDs, no paperbacks or hardcover books, no DVDs to sell or give away.
What can you do when you meet people in person and you want them to have access to your digital products online?
You can use QR codes on printed cards or flyers. That’s right, get a QR code in the hands of your target audience so they can aim their smart phones at it and go straight to your downloadable products on the web. Hey, you can even have a QR code printed on a T-shirt and wear it!