Responsive Design For Your Information Marketing Sites
First there were websites built for computer screens of various sizes. Then there were mobile sites built for smart phones with screens of different shapes and sizes. Then there were tablets, and the last thing I understand about tablet devices is that they are NOT categorized with mobile phones but with computers instead. Go figure on that one.
Now there is Google Glass and apparently soon there will be watches, too. Is it any wonder that we need to consider how to have the ultimate in flexibility when designing all our sites now? What you need to think about is responsive design for your information marketing sites, so that they will appear instantly as needed for users on any form of digital device.
Here’s a summary statement that will introduce the concept if it’s new to you, “Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones.)”
Yes, it is getting VERY complicated now. Responsive web design is relatively new, and it will continue to evolve in order to allow more users to access whatever they want to view on the web. As we all know, the goal of search engines is to provide the best consumer experience, and that starts with the ability to access and read content.
Here is a quote from Eric Kotchi at Compendium.com , from an email to his list this week:
“The benefits of using responsive web design include:
Easier to view content regardless of screen size
Highlight the important parts of a page while minimizing other parts
Better engagement with content as a result of being more user friendly.”