Segmenting Your Information Marketing Target Market – Part 2
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No matter what topic you choose to pursue, segmenting your information marketing market is key to your success. Analyzing the geographic, demographic, psychographic, behavioral and product-related facets of your target market is not just a smart thing to do, it’s the SMARTEST thing you can do, even before writing your info products in the first place.
Wikipedia puts it this way:
“Concentrated marketing is a strategy which targets very defined and specific segments of the consumer population. It is particularly effective for small companies with limited resources as it does not believe in the use of mass production, mass distribution and mass advertising. “
I’m guessing that “small companies with limited resources” describes most information marketers. It certainly describes me and my joint venture partners who are building info product empires.
We have some disadvantages in the marketplace because we cannot spend big bucks to promote our information products online or offline. But, on the other hand, we can have the advantage of selecting a very specific target market segment and designing our products for it.
I mean, writing and recording audio and video products that speak directly to a particular type of person. That’s how to become known in a particular market segment . We can make our products and our product marketing much more personal because we don’t have to appeal to everybody.
It’s harder for large companies to do what we can do on the web. Concentrating on a specific market segment is what small info marketers can do best, if we will grasp the concept and create our products with a very specific type of person in mind.