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Selling Info Products and the Internet



Information Marketing

If you’re selling info products, I’ll bet that the vast majority of those sales are being made ON-LINE! They certainly are for me these days. I started out selling information OFF-LINE and in the mid 90s started concentrating my efforts on the internet.

Last Friday, I was on a flight from LAX to Washington’s Dulles airport. Because I fly quite a bit, I was upgraded for FREE on a roundtrip ticket I had paid $259 for. I know, it’s not fair! But, with close to 4 million miles on American, this is a perk that I WILLINGLY accept.

I was sitting in the first row of first class. On the aisle. Before we boarded I noticed a tall, bearded, well dressed guy who looked like a college professor. As it turns out, he was seated directly behind me in seat 4B. I know it’s a weird numbering scheme when they call the FIRST row in first class row #3. I guess they count the cockpit as well!

As a I got up to walk around soon after the flight took off, I noticed he was using a MAC. Being a MAC enthusiast, I asked him if he had seen the recent hardware release that Apple had made last Wednesday.

His reply was something like: “I didn’t actually watch the release but I talked to STEPHE yesterday.” My response was something very clever like: OH?

We kept talking and I soon learned who I was speaking with. This is the guy that Al Gore WISHES he was. Vinton Cerf was one of the two “founding fathers” of the internet. His face looked somewhat familiar and I was quickly realizing why.

Vinton Cerf was also the recipient of the Presidential Medal of Freedom, which I learned when I got to the hotel in D.C. and Googled his name.

Now the good news for ME. After having a very interesting chat on both business and personal issues, Vinton (although I sort of feel like I SHOULD be calling him MR. CERF) agreed to an interview. He then handed me his card and said to send him an email. He told me that he would have his chief of staff contact me to set it up.

My first thought was: Man, I wish I had a chief of staff!!

I asked him if he had a “super-secret” email address. He said NO, that he screened all of his email and then forwarded those that required action to that person.

Then he handed me his card.

I saw the Google logo which didn’t surprise me given his background. What I found fun and fascinating was his TITLE: “VP and Chief Internet Evangelist”.

I’ll let you know when the video interview is done. I told him I wanted to chat with him about the the online marketing of information. Surprise, surprise!!

Because I will not have traveled 100,000 miles this year for the first time in a long while, I will not have EXECUTIVE PLATINUM status on American as of next year. This means that upgrades, if I’m able to get them will NOT be free.

Given this experience, I suspect it may very well be worth paying for them!

Information Marketing

7 Responses to “Selling Info Products and the Internet”

  1. John Vonhof on October 27th, 2010 4:02 am

    What an amazing story. I hope you get the interview because I know you will ask the right questions – which I will enjoy reading.

  2. Chris Marlow on October 27th, 2010 4:57 am

    Quite a few years ago (like maybe 12 or so) I used Vint Cerf as the “testimonial concept” for a direct mail package selling a subscription to ACM (a long term client of mine).

    I remember walking on eggshells because my client told me that Vint was not a lover of marketing.

    It is fascinating that he is a “father” of the Internet. I’ll look forward to whatever you cook up in bringing him to your audience!

  3. Benjamin Warsinske on October 27th, 2010 5:29 am

    Fred, good post. I fly a lot for work- mostly throughout the Pacific Theatre. When I fly into the mainland (live in Hawaii) I usually fly first class as well. I think it is amazing the people you can meet- I have made some great connections in the air.

    I like your site and appreciate the information you share. Thanks!

  4. Fred Gleeck on October 27th, 2010 6:51 am

    John, you won’t be reading it, it will be a video interview. Hopefully, you’ll WATCH!

  5. Fred Gleeck on October 27th, 2010 6:52 am

    Chris, I’m approaching him in a NON marketing capacity. I want to find out what he thinks the future of marketing INFORMATION online is. Also, we seemed to hit it off well and he didn’t perceive me as a “marketing” type. Probably because I’m NOT the “typical” marketer.

  6. Fred Gleeck on October 27th, 2010 6:54 am

    Thanks Benjamin! I fly first class because I get upgraded! I would NEVER pay for a first class ticket!

  7. Chris Marlow on October 27th, 2010 7:05 am

    I certainly will not want to miss this… very valuable information!

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