Selling Information By Mail
Just because your primary strategy to sell your info products is ONLINE doesn’t mean you should abandon the idea of selling information by Mail. Yes, snail mail! As more and more people get more and more CRAP in their email box, the chances of their responding to those messages decreases.
My suggestion is that you mix your online strategy for selling info products with your offline strategy.
I would suggest that you test with postcards first. They are cheap and easy to send out. Testing an offer that way is very cost effective and will allow you to see whether or not it works. If it does, then feel free to roll out the fancy, multi-colored direct mail pieces. But do that SLOWLY as well.