Titling Information Products
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The name of one of my best selling books is Selling Information. This is the title. The subtitle is: How You Can Create, Market and Sell Knowledge in Any Field. If you are an info product marketer of any variety, titling is key to your success. I suggest that you make it impossible for people NOT to know what your book is about from the title alone. Also, make sure that your subtitle further elaborates on your topic and makes it crystal clear both what your topic is and the specific market that you are targeting. Many information marketers are not very effective at naming their products. This is a huge liability. This concept also extends to the domain names that people select for their product. If you are producing info products in any field, make sure you find the BEST title that you can for any product you produce and sell