SEO is Not JUST for “Small” Information Marketers
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One of the places I check everyday for new, insightful information regarding technology is the New York Times TECHNOLOGY section.
It’s where I got the idea for this post. Check it out!
One of the reasons why the sale of the Huffington Post was able to put over $300 million dollars in Ariana Huffington’s pocket was party due to their SEO ability.
Smaller info marketers spend a lot of time looking for ways to get their sites optimized. You don’t often think of the BIG companies even thinking about this. But they DO! It’s very possible that they wouldn’t have been able to generate the multiple hundreds of millions without some of their SEO efforts.
The article talks about the importance of titling articles “correctly.” When you do YOUR blog posts or other writing online, please follow their/my lead here. Before I start writing a blog post or any article that appears on line, I think of how I will title it.
If you look at the title of this post, you’ll see that I’ve included the words INFORMATION MARKETERS. Why? Because it’s relevant to this post, but ALSO because these are two of a number of keywords that I’m trying to target.
How do YOU figure out titling for your articles and blog posts?
Two things. First, do what Ariana and her staff do. When a big news event occurs, make sure to consider those in your title. If Lindsay Lohan just got arrested for the 53rd time, make sure and find a way to tie in Lindsay’s name to a post you do. That’s if you have a site that is selling Lindsay Lohan memorabilia or something else that relates to her name.
Just make sure that you work on those keywords that will draw in the RIGHT customers and make you money. If not, who cares?
Secondly, make sure you go to the Google External Keyword Tool and put in the keywords that relate to your topic and see what it generates. Chances are you’ll find a boatload of potential article titles.
Have you used this system? If so, let me know how it worked out.