Social Media Mistakes When Promoting Your Book
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Jonathan Gunson says it better than I can, so I’ll let him explain social media mistakes when promoting your book. Since your e-book or physical book WILL be a big part of your information marketing, that’s why his comments are so important to you:
“Your fledgling author career can rapidly jump off the rails if you attempt to accelerate book sales by trying to be visible everywhere, using the full range of social media channels, without any prior experience, all on day one.
Fact is, if you try this, you’ll be overwhelmed. Even worse, your all-important focus on writing will be derailed. You won’t sell many books either, and you’ll end up a train wreck.”
I love Gunson’s candor and veracity. It’s so refreshing in a marketplace where we see and hear self-styled social media experts singing the praises of posting everywhere, all the time. Which is impossible anyway. Nobody has time to do that. And if you hire other people to post for you it shows. YOU have to be you out there on social media or you’re missing the point.
Gunson wisely suggests, “The key, in the early stages of your career, is to focus on becoming an expert in only one or two social media channels, such as Twitter and Facebook, plus an author blog.” His advice has certainly worked for his own career. With more than 90,000 followers on Twitter he must be doing something right.
He reveals his “slow and steady” formula, “In fact, I’m a typical example of ‘slow and steady wins the race’ in social media. I started exclusively with Twitter and this [his] blog.”