Helping subject matter experts turn their knowledge into CASH!!!

Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

Stir Up Controversy To Market Information



Learn to Speak NATURALLY!

Learn how to speak like a "natural". Using improv techniques you'll learn how to speak like a seasoned professional in just 4 days. Spaces are limited!

www.TheSpeakingSchool.com


Become a WORLD CLASS Interviewer

In this program, Terry Dean interviews me about ways that YOU can become a top notch interviewer. If you want to learn interviewing this program is for you!

www.ExpertInterviewer.com


Consult With Fred Gleeck

Want to get some advice DIRECTLY from me? Find out how I can help you (one-on-one) with YOUR business. The rates are surprisingly affordable!

www.ConsultWithFred.com

Have you explored and exploited opposing viewpoints to your own? If you can stir up controversy to market information you may have found a valuable avenue to promote yourself and your info products.

Young adult author Daria Snadowsky has 652 comments on her Huff Post Books blog post titled, “9 Famous Women Who Said I DON’T!”  Seems like her subject matter has struck a nerve with single women, and also with some men who chose to comment on her anti-marriage sentiment as well. Her Amazon page is linked to the post, which takes curious surfers directly to a buying opportunity.

info marketing controversy

Controversy and Information Marketing

I would be willing to bet that Ms Snadowsky sells a few copies of her new novel, Anatomy of A Single Girl (available in hardcover and also on Kindle) as a result of her bold blog post title and also her accompanying photos of famous single women throughout history.

One more thought while we’re looking at the information marketing opportunities in this example – young adults are most likely not reading the Huff Post Books blog. But moms and dads are reading it, and they might decide to 1-click the book on Amazon for their preteen daughter.

Stirring up controversy can work this way for your book, e-book and schedule of speaking engagements, too.  Write a blog post from an angle that differs from your own, find platforms to publish and talk about it, and link it to your products on Kindle and your own website. Liberal use of photos is always a good idea, too. Slideshows and videos enhance your blog post wherever it is posted, and whenever it is linked.

Filed under: Blog

Building a Turbo-Charged Consulting Business

Want to get paid to give advice? This is the program for you. Learn the inside secrets to getting paid to consult, regardless of the field you're in.

www.ConsultingExpert.com

Got something to say?