Helping subject matter experts turn their knowledge into CASH!!!

Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

Subtle Sales Messages For Information Marketers



Triple Your Income as an Author or Publisher

If you want to publish a book, this 1-day event is for you. Learn about BOTH self-publishing and how to get picked up by a traditional publishing house

www.PublishingSeminar.com


Self Publish Your Own Book

Don't wait for someone else to publish your book, DO IT YOURSELF! This program will give you all the tools to do just that. It's actually simple and easy!

www.SelfPublishingSuccess.com


Consult With Fred Gleeck

Want to get some advice DIRECTLY from me? Find out how I can help you (one-on-one) with YOUR business. The rates are surprisingly affordable!

www.ConsultWithFred.com

Susan Weinschenk, Ph.D., aka The “Brain Lady”, recently blogged about subtle sales messages for information marketers and others. She is really addressing all kinds of marketing when she talks about how to motivate people, especially with subtle physical signals. These can be employed in person or in videos, so this is very useful for all of us:

“…any idea you’re considering while holding something heavy (for instance, a book) you will deem to be more important. The metaphor of an idea being “weighty” has a physical corollary.

story telling information marketer

Subtle Sales Messages For Information Marketers

There are two terms that are used for this. Sometimes it’s called “haptic sensation” and sometimes you will find it referred to as “embodied cognition.”  We are very influenced by the meaning that our sense of touch perceives.”

In other words, picking up a physical book and holding it while you talk, either in person or in a video, conveys the subtle message of importance. Apparently this signals importance to people who are watching you, as well as people who touch the book themselves.

I find this research fascinating, but not entirely surprising. Because, as Weinschenk says, “The metaphor of an idea being “weighty” has a physical corollary.” That makes sense, doesn’t it?

We can use subtle signals in our video communications, including video emails and YouTube videos to enhance their intended effects. If you have written or you are writing a book in the course of your information marketing business, a physical book, this is good news for you.

Filed under: Blog

Become a WORLD CLASS Interviewer

In this program, Terry Dean interviews me about ways that YOU can become a top notch interviewer. If you want to learn interviewing this program is for you!

www.ExpertInterviewer.com

One Response to “Subtle Sales Messages For Information Marketers”

  1. Great Email Subject Lines For Marketing Information on May 27th, 2013 8:01 am

    […] an enticing subject line, there’s no point to emailing your list. Great subject lines for marketing information are an absolute […]

Got something to say?