Here’s a Quick Way to Build an Information Marketing System
March 12, 2010
If there is one thing I’ve learned in my 25+ years marketing and selling info products, it’s that you need systems. This may sound rigid and robotic, but, the truth is, you get more done. The argument against systems is that you lose creativity. For me, nothing could be further from the truth. Here are some of the systems you MUST have if you’re going to build a successful information marketing business.
1. Product Creation
If you’re an information marketer, you need to have products to sell. Therefore you need to crank out a LOT of products. GOOD products. The key to doing this is a great outline. Don’t hold yourself up with trying to make them perfect. Remember, DONE is better than perfect!
2. Traffic Generation
Without people coming to your site or sites, you won’t be in business very long. That’s why you need traffic. BUT, don’t start generating traffic until you have worked on your conversion rates. If you get a lot of traffic and few people buy or opt in, the traffic is WASTED. Make sure that before you even think about traffic, that you look at conversion rates. Traffic is a big topic and I’ll talk about it in great detail in other blog posts.
3. Measurement
Measurement eliminates argument. This is one of two signs that I see every day. It, along with the other one, hangs in my garage. For you, as one who sells info products, this is fairly easy to do. And, it’s free. It comes from Google in the form of Google Analytics.
You put some code on your various web pages and presto, Google will compile your data. Why would they do this for free? They are hoping that you advertise with them. And, in the long run, you probably will. Analytics is fairly easy to set up, even without a technical background.
4. Customer Contact
There are two parts to customer contact systems that you need. First you need one system to keep you in touch with all of your customers and prospects on a regular basis. For me, that’s WebMarketingMagic. This system allows me to group my customers and prospects into two groups and maintain contact with them accordingly.
The second part is understanding what your customers need and want. Luckily, SurveyMonkey allows you to do a simple version of this for free. You can survey up to 100 people at NO charge. Unless you need incredibly precise numbers, this will do just fine.
5. Consistent Effort
I write blog posts for a more than one site, every day. Do I always WANT to do them? No. But, if I want success as an information marketer, I’ have to do it. YOU have to be consistent with YOUR efforts as well.
There you have a list of things you need to build information marketing systems. Now get going!
Selling Info Products
August 4, 2008
Selling info products can be fun. To be done correctly, it will require some work on your part. I have always been taught that marketing is everything you do to get the phone to ring. Selling begins when you pick up the phone.
That language is now a bit dated.
In the selling of info products, particularly online we could change the definition to: marketing is everything you do to drive traffic to your site. Selling begins once they land on your site.
Selling info products now is very different than it was 10 years ago. Most intelligent marketers who are selling info products still use both methods, but the bulk of their efforts lie in the online marketing world.
In order to know how well you’re doing in the selling of your info products, you need a means of tracking your efforts. This is best done with Google Analytics. It’s a free service provided by Google to give you some key statistics you’ll want to track to analyze your efforts.
You’ll first want to know how many unique visitors are coming to your site. You’ll also want to know what percentage of those folks you are closing to take ACTION. That can be both the purchasing of a product and the opting in to receive your emails.
Your final element that you’ll want to track is your AVV. Your average visitor value. This will allow you to figure out how much each customer is worth who comes to your site.
This is incredibly valuable as we now live in a PAY PER CLICK world. Knowing how much a customer is worth will allow you to know how much you should be wiling to pay to get them to your site.
I would suggest that you never pay more to get them there than what they are worth. So if the average visitor value to your site is $1, never pay more than a dollar per click.
Big companies may be willing to LOSE money (initially) to get someone to a site, but that should NOT be done with someone like you or me.
-
Subscribe to RSS
