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Take A Cue From Journalism To Write Your E-book



Information Marketing

Now that blogging has become a national past-time for fun and for profit, everybody is a writer. Or maybe I should say, everybody SHOULD be a writer.  Especially if you plan to compile your blog posts some day, take a cue from journalism to write your e-book, staring with each blog post.

Reporter, editor and blogger Michelle Rafter recently posted a concise list of basic writing items on the topic of how to write a lead like a journalist:

“A lead is your first chance to hook someone into clicking through and reading your entire story. If you’re writing for websites, the lead might be the only part of your story that shows up on the front page, other than the headline, so it’s got to be good enough to entice readers to want more…

information marketing and journalism

Take A Cue From Journalism To Write Your E-book

Also known as the 5 Ws lead or the straight news lead, this is the classic opening to a news story, the one they teach you first in journalism school. In it, you summarize the main aspects of an event, whether you’re covering a robbery, basketball game, pope’s resignation or results of a presidential election. The news lead shares information by answering the following:  Who, What, Where, When, Why and How (sometimes).”

You cannot go wrong when you plan your information marketing e-book with these important questions, and that means sticking to them in blog posts as well.

Cheryl Pickett’s guest post on The Future of Ink this week includes another useful blogging and writing tip to consider when you’re writing your e-book:

“Books, whether print or digital, are a lot like bridges. People buy nonfiction in particular expecting it to take them from where they are now, needing some information, to where they want to end up, informed and maybe inspired too.”

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