Helping subject matter experts turn their knowledge into CASH!!!

Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

Take A Cue From Journalism To Write Your E-book



Triple Your Income as an Author or Publisher

If you want to publish a book, this 1-day event is for you. Learn about BOTH self-publishing and how to get picked up by a traditional publishing house

www.PublishingSeminar.com


Self Publish Your Own Book

Don't wait for someone else to publish your book, DO IT YOURSELF! This program will give you all the tools to do just that. It's actually simple and easy!

www.SelfPublishingSuccess.com


Consult With Fred Gleeck

Want to get some advice DIRECTLY from me? Find out how I can help you (one-on-one) with YOUR business. The rates are surprisingly affordable!

www.ConsultWithFred.com

Now that blogging has become a national past-time for fun and for profit, everybody is a writer. Or maybe I should say, everybody SHOULD be a writer.  Especially if you plan to compile your blog posts some day, take a cue from journalism to write your e-book, staring with each blog post.

Reporter, editor and blogger Michelle Rafter recently posted a concise list of basic writing items on the topic of how to write a lead like a journalist:

“A lead is your first chance to hook someone into clicking through and reading your entire story. If you’re writing for websites, the lead might be the only part of your story that shows up on the front page, other than the headline, so it’s got to be good enough to entice readers to want more…

information marketing and journalism

Take A Cue From Journalism To Write Your E-book

Also known as the 5 Ws lead or the straight news lead, this is the classic opening to a news story, the one they teach you first in journalism school. In it, you summarize the main aspects of an event, whether you’re covering a robbery, basketball game, pope’s resignation or results of a presidential election. The news lead shares information by answering the following:  Who, What, Where, When, Why and How (sometimes).”

You cannot go wrong when you plan your information marketing e-book with these important questions, and that means sticking to them in blog posts as well.

Cheryl Pickett’s guest post on The Future of Ink this week includes another useful blogging and writing tip to consider when you’re writing your e-book:

“Books, whether print or digital, are a lot like bridges. People buy nonfiction in particular expecting it to take them from where they are now, needing some information, to where they want to end up, informed and maybe inspired too.”

Filed under: Blog

Learn to Speak NATURALLY!

Learn how to speak like a "natural". Using improv techniques you'll learn how to speak like a seasoned professional in just 4 days. Spaces are limited!

www.TheSpeakingSchool.com

Got something to say?