Helping subject matter experts turn their knowledge into CASH!!!

Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

The 80/20 Rule According To Perry Marshall

Triple Your Income as an Author or Publisher

If you want to publish a book, this 1-day event is for you. Learn about BOTH self-publishing and how to get picked up by a traditional publishing house

Self Publish Your Own Book

Don't wait for someone else to publish your book, DO IT YOURSELF! This program will give you all the tools to do just that. It's actually simple and easy!

Consult With Fred Gleeck

Want to get some advice DIRECTLY from me? Find out how I can help you (one-on-one) with YOUR business. The rates are surprisingly affordable!

It’s also called the Pareto Principle and it’s not new. But the 80/20 Rule according to Perry Marshall is rather like the original Pareto Principle on steroids because it’s about looking at EVERYTHING in your business through your 80/20 Rule glasses and seeing things the way they really are.

In a special PDF provided to his list, Marshall provides some examples of the 80/20 Rule in action:

“80% of the sales come from 20% of the customers

80% of the profits come from 20% of the products

info marketer perry marshall

The 80/20 Rule According To Perry Marshall

80% of the problems come from 20% of the customers

80% of the crimes are committed by 20% of the criminals

80% of your productivity occurs during 20% of your time

20% of your customers at any level have the potential to spend five times as much money as they are right now

…And so on. We all know this. But the real gains come from

a) cascading multiple 80/20 relationships together, and

b) applying the successive gains to multi-step marketing. It will literally make marketing generate 4X to 16X to 64X as much results.”

Marshall explains that he completely transformed his own information marketing business by applying the 80/20 Rule in multiple layers. In other words, he looked at his customers and his potential customers and began to segment them in his mind, and then in his email list. That way, he could relate to different segments in different ways, and more or less frequently depending on their level of interest.

This is a GREAT idea any info marketer can put to use immediately – looking at our list of contacts and segmenting them on the basis of the 80/20 Rule.

Filed under: Blog

Building a Turbo-Charged Consulting Business

Want to get paid to give advice? This is the program for you. Learn the inside secrets to getting paid to consult, regardless of the field you're in.

One Response to “The 80/20 Rule According To Perry Marshall”

  1. Lance Wallnau on April 27th, 2013 6:39 am

    Perry Marshall is a good friend and I’ve been blown away by your content rich free ebooks for years. Put e on your data base to keep informed of what you are promoting.


Got something to say?