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The Big Mistake Most New Speakers Make

Information Marketing

The big mistake most new speakers make at least the first few times they give a presentation on their information marketing topics is trying to cram too much into the scheduled time slot.  The mark of a true professional is the ability to say less and make it memorable. Think back to great speakers you have heard in the past, and you’ll probably recall one to three main points from their presentation.  There’s a reason you remember those particular points; it’s not a coincidence.

Most writers realize they need to go back and edit their work after a first draft. But the same cannot be said of speakers working on a script. Usually, editing tends to happen as time goes by and the presentation is given to various audiences. That’s how it works for a lot of us. We take note of what worked and what didn’t work, based on the reactions and the questions asked by the audience.

info-marketing speakers mistakes

The Big Mistake Most New Speakers Make

It’s not efficient to fit the most possible material into the shortest possible time period. That is a recipe for failure. Even if your audience sits still and listens, they WILL NOT remember what you said. If you want to make a memorable impression, choose one, two or three main points, at the most. If you only have ten minutes, just make one point. That’s it: one.

And by all means, use the teacher’s formula, but DO NOT let yourself sound like a school teacher. Tell them what you’re going to tell them, and then tell them, and then tell them what you’ve told them. That is so familiar to most people by now that they’ve come to expect repetition. They rely on it, and don’t listen with their full attention because they assume the speaker will “run that by them again.”

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