Helping subject matter experts turn their knowledge into CASH!!!

Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

The Freemuim Model For Trust and Authority

Triple Your Income as an Author or Publisher

If you want to publish a book, this 1-day event is for you. Learn about BOTH self-publishing and how to get picked up by a traditional publishing house

Self Publish Your Own Book

Don't wait for someone else to publish your book, DO IT YOURSELF! This program will give you all the tools to do just that. It's actually simple and easy!

Consult With Fred Gleeck

Want to get some advice DIRECTLY from me? Find out how I can help you (one-on-one) with YOUR business. The rates are surprisingly affordable!

When you give away something free when a customer makes a purchase, that’s called a premium. So, once upon a time somebody coined the term “freemium” to describe giving away something free WITHOUT a purchase. That’s what information marketers have been doing for a long time now. And yet, I discovered that many still don’t really understand the freemium model for trust and authority.

If there is one information marketer who understands it thoroughly, it is Mark Schaefer. He blogs his best ideas regularly on Business Grow, and in one recent post he addresses the value of the freemium model in his life:

info marketing quality

The Freemuim Model For Trust and Authority

“Even though I give away everything I know about business and marketing, people are still eager to hire me because they value my perspective and they trust me through the content I provide.

When I started my consulting business, I took all the business I could on a regional level. Slowly my business evolved and grew, completely on the back of my blog content. And now I have made connections all over the world through social media. In fact, I have never spent one dime on any form of advertising for my business so far.

In other words, my business has grown ONLY because I give everything away!”

Schaefer’s explanation mirrors my own experience as well. I give away my best ideas every week on my webinars for JV partners, and for anybody else who cares to join us. I am a living example of the freemium model at work.

Filed under: Blog

Become a WORLD CLASS Interviewer

In this program, Terry Dean interviews me about ways that YOU can become a top notch interviewer. If you want to learn interviewing this program is for you!

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