The Future Of Information Marketing Starts Now
I don’t know everything, but one thing I know for sure, and that is the future of information marketing starts now. Cindy Gallop is a former advertising executive who knows a lot about advertising and marketing in general. I listen to her.
She confirms what I always tell my information marketing clients and students – that they need to collect and study the data collected on their sites. How can you know with whom you are communicating if you don’t keep track of your visitors?
Cindy Gallop, now a marketing consultant, recently shared her thoughts about how we all need to collect and humanize data in order to market to consumers. She talks about managing data about and for human beings, not mindless statistics. She talks about the future for information marketers.
“When you meet somebody you like… and you really want to know more about them, you begin the process of sharing information about yourself in a way that will make them share information about themselves.”
This is bedrock thinking here. She has had a long career in crafting words and images to motivate buyers, and her thoughts are 100% applicable to information marketing.
More Cindy: “You build up an intimacy. You share more and more about yourself to learn more and more about them. And you do this in an atmosphere of mutual trust and respect and liking so that ultimately, the point that you both want to get to within that connection, within that friendship, within that relationship is, “I want you to know me.”
It sums up our exact goal in information marketing now: “I want you to know me.” We want it, and we want our customers, clients, patients, students and followers to want the same thing.