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The Laundromat Concept of Information Marketing



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How is the laundry business like information marketing? Good question. Let me explain.

I had a client a few years back that made his living in the Laundromat business. When people think of these places they think coins. Like quarters. LOTS of quarters. This guy made a VERY nice living. As I recall he had three of these places.

Making quarters can make you real money. IF you make ENOUGH of them!

A lot of the so-called “gurus” will tell you that you should be looking for that ONE BIG THING to catapult your business into the stratosphere. I don’t buy it. I would much rather HIT FOR AVERAGE. Sorry for the baseball analogy.

In baseball, you have people who hit a lot of homeruns. Those same folks generally strike out pretty often. Those players who “hit for average” are the ones that get on base more often but seldom hit the LONG BALL. Instead, they help their team win by hitting a lot of singles and doubles.

They get on base. A lot. A lot MORE than those players who SWING FOR THE FENCE.

I do the same thing in my business selling info products. I don’t try to make a HUGE amount of cash from any one project, concept, idea or product. It’s always nice when I do, but that’s not my goal or intent.

Instead, I concentrate on finding a way to make a few dollars here and there from a LOT of different products and websites. I’m basically running a lot of Laundromats online.

This is consistent with my BIGGER goal to generate 100 checks a month from 100 different sources. This is how I am building my business to that point.

If I were to pursue the strategy that many suggest, I would feel pretty uncomfortable. I don’t like to have all of my eggs in one basket. I like to SPREAD my risk. Make sense? It certainly does to me! That way if any one of my sites or products doesn’t perform well, I’m not dead in the water. I’m diversified and therefore protected from the financial roller coaster ride.

My suggestion?

Play small ball. Hit for average. Don’t try and find that ONE thing that will make you millions. Go visit a laundromat. Watch all the quarters they generate. Then go back home and find a way to generate a little bit of money from a LOT of places.

Good luck! Keep me posted on your progress.

I welcome your questions and comments!

Information Marketing

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