The Likeability Factor in Marketing Information
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There’s no doubt that the likeability factor in marketing information is a big deal. Especially in topic areas that are saturated, what is the primary factor that gets attention and conversions for you? OK, sometimes it’s your unique info products. Sometimes it’s price. But most of the time people will say, “Oh, I just like him. It seems like his ideas match up with my own.”
In that way, it’s the same as meeting people face-to-face. They draw instant conclusions about you, and they know if they are comfortable or not. Now, that doesn’t mean they can explain their conclusions and feelings. Not at all. Sometimes they have no idea why they like or dislike a particular website or the person associated with it.
Dave Kerpen wrote a book titled, Likeable Business, and his blog hosts guest posters with plenty of ideas on the topic, too. They all major on the likeability factor, and discuss it from various viewpoints. Not surprisingly, Kerpen’s book and blog focus on social media as the primary method of communication and developing likeability. His post called, “The 7 Essential Social Media Tools to Stand Out Online,” is a good place to start if you are looking to increase your likeability factor in your information marketing business.
Needless to say, none of us can capture the attention and the trust of every visitor to your social media profiles or your websites, but you can increase your percentage with Kerpen’s tips. It’s a great place to start.