Timeless (and Timely) Blogging Skills
It’s always a good time to develop some timeless (and timely) blogging skills. It may be a bit surprising to hear that blogging is not exactly the same as article writing. I was a surprised, anyway. Maybe it’s just a matter of personal opinion, but here is a great tip from Mark Schaefer of Business Grow, who has a popular blog:
“In school, we are taught to write linearly. A beginning, a middle, an end. That does not work on blogs. You have to tell the ending first. I call that writing upside down. Busy readers are going to be bored and frustrated if you don’t tell them exactly why they are there and what the pay-off is. So start with the end … and then explain it.”
Get to the point, that’s the way I’d say it. Don’t use more words than necessary to get your point across, and try to make your point in an immanently Tweetable few words. Remember, even if YOU are not fond of Tweeting, other people are very fond of it.
In summary, I like this comment of Schaefer’s, which portrays the difference between blogging and literature of any other kind, “Nobody is going to sit by the fireplace with a glass of wine and relax with a good blog post. Blog readers are SKIMMERS. More than likely they are scanning their inbox or blog reader to figure out what posts are worthy.”