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Top-Level Social Media Insights on Influence



Information Marketing

Folks, it just doesn’t get much better than this… Mark Schaefer’s update post this week literally says it all on the popular subject of “influence.” That is what we are building in order to build an information marketing business. Influence comes first, and everything else follows. Social media has the power to help us build influence, or not. It all depends on how we use it.

Schaefer summarizes his viewpoints this way,

“First, this is an amazing time for everyone to find their own online power, their return on influence. It doesn’t matter what college you attended, the color of your skin, or how much money you have. You can publish on the web and you can find your own power.  Now, what are you going to do about it?”

information marketing influence

Top-Level Social Media Insights on Influence

I love that quote!  But this one comes in as a close second, in my opinion, “Everybody wants a piece of an influencer but most are clueless on how to do it well.  It’s still about relationships, folks.”

It’s all about relationships. It’s ALWAYS all about relationships, just as it was before the invention of telephones, televisions and teleseminars.  We always have to find a way to connect with people in order to promote ourselves and our information products.

Influence cannot exist outside of a relationship; the word pre-supposes one or more other people are affected by what we say and do. So, getting on with forming relationships is still the basic building block of having influence, with social media or with smoke signals. It’s still the same.

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